Mike Holden writing samples
The NHL Playoffs are Broken | May 9, 2016
Why I Choose Craft Beer | May 18, 2016
Washington General Manager Brian MacLellan’s Interesting Comments on Brooks Orpik’s Role with the Caps | May 30, 2016
Your Elf on a Shelf Makes You an Amazing Parent, Provided You’re OK with Ruining Christmas Forever | December 16, 2013
Headlines are Important, Especially in the Internet Age | August 22, 2013
How often is an NHL 40 goal scorer left off the next season’s All-Star ballot? | November 16, 2010
First Segment of Intercounty Connector Close to Opening | December 29, 2010
Examples of Mike Holden’s PR & Marketing Work
- As the media relations manager for Wolf Trap, helped to launch the performing arts organization’s internet radio station and successfully pitched a story to The Washington Post about the way Wolf Trap and other venues were using this and other technologies such as podcasts: “Arts Groups Put on Their Own Shows.”
- With D.C. area restaurant company Austin Grill, launched a promotion with the NHL’s Washington Capitals that gave fans free wings anytime the team scored six goals or more at home. It received press from Deadspin.com, was mentioned by Alex Ovechkin in a post-game interview, made it onto team owner Ted Leonsis’ blog and was featured in this Washington Post article: “Caps Fans Devour Wings.” A similar version of the wings promotion lives on today with Glory Days Grill.
- While with education non-profit ABCTE, brainstormed idea with CEO to promote a free trial of our program through a call to action on the main page of our website, which ended up driving in 75-100 sales leads per week for the company.
- In 2009, using this blog at mikeholden.com, helped bring attention to how some D.C. area sports fans were frustrated about a ComcastSportsnet channel not being carried by Verizon FiOS. Verizon eventually added the channel (check out the comments here).
- At the World Adult Kickball Association (WAKA), used a combination of paid ads along with online content and contests to grow the organization’s Facebook fans from 9,000 to over 17,000 in less than six months. Worked with the IT team to launch the Kickball Today blog, using it as landing page for emails and social media campaigns. Also oversaw development of a franchise section of WAKA website and a sports franchise microsite.
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