My favorite video so far of Jayson Werth’s Game 4 walk-off home run for the Nats

This is my favorite video so far of Jayson Werth’s NLDS Game 4 walk-off home run for the Nats. “I HIT RECORD!” is the new “GIANTS WIN THE PENNANT!”

(via @recordsANDradio)

#hiremikeholden on

The #hiremikeholden hashtag made it onto, thanks to my fantastic wife! The Post wished good luck on Twitter too, after I tweeted the image below.  Thanks to them and everyone else who has been spreading the word about my job search and solo PR and marketing work. I appreciate it!


#hiremikeholden: Taking my job search viral and starting a PR/marketing firm


—Original Post—
As I take the next step forward in my career, I’m looking to do two things and I hope you’ll take a couple of minutes to check this out and share it with people.

My goals with this blog post:

  1. Leverage my network to take my PR/Marketing job search viral
  2. Take on PR/Marketing clients and start my own firm

Leveraging my network for a viral job search
On the first item, whenever it has come time for me to take the next step in my career, I’ve almost always found that new opportunity through my network of business contacts, former colleagues, classmates, family and friends. My hope is that I can leverage my network to take my job search viral this time, putting my talents and resume in front of more people quicker. If you think others might benefit from working with me, either on a full-time or contract basis, please use the sharing options at the bottom of this post to pass it along to others.

For a look at some of my skills and accomplishments, please read on…

Taking on clients for PR/Marketing work
For over a dozen years I’ve worked in marketing and PR, compiling experience across a number of industries such as retail, education, the performing arts, non-profits, membership organizations, and more.

If you want to develop email campaigns that generate clicks to your website, I can take your objectives and turn them into marketing copy that excites people. If you want blog content that will enhance your Search Engine Optimization (SEO) efforts and that your customers will want to share via their social networks, contact me so that we can discuss it. If creative, out-of-the-box PR ideas are what you’re looking for, I can develop campaigns that will get you press and word-of-mouth buzz. I’ve successfully pitched stories at the local and national level to outlets such as the New York Times, NBC Nightly News, Politico, Yahoo Sports, The Washington Post and hundreds of others.

Examples of my work…

  • As the media relations manager for Wolf Trap, I helped to launch the performing arts organization’s internet radio station and successfully pitched a story to The Washington Post about the way Wolf Trap and other venues were using this and other technologies such as podcasts: “Arts Groups Put on Their Own Shows.”
  • With D.C. area restaurant company Austin Grill, I launched a promotion with the NHL’s Washington Capitals that gave fans free wings anytime the team scored six goals or more at home. It received press from, was mentioned by Alex Ovechkin in a post-game interview, made it onto team owner Ted Leonsis’ blog and was featured in this Washington Post article: “Caps Fans Devour Wings.” A similar version of the wings promotion lives on today with Glory Days Grill.
  • While with education non-profit ABCTE, the CEO and I brainstormed an idea to promote a free trial of our program through a call to action on the main page of our website, which ended up driving in 75-100 sales leads per week for the company.
  • In 2009, using this blog at, I helped bring attention to how some D.C. area sports fans were frustrated about a ComcastSportsnet channel not being carried by Verizon FiOS. Verizon eventually added the channel (check out the comments here).
  • At the World Adult Kickball Association (WAKA), I used a combination of paid ads along with online content and contests to grow the organization’s Facebook fans from 9,000 to over 17,000 in less than six months. I worked with the IT team to launch the Kickball Today blog, using it as landing page for emails and social media campaigns. I also oversaw development of a franchise section of WAKA website and a sports franchise microsite.

Those are a few examples of my work. Please check out my LinkedIn profile for more on my experience.

But what I really want to talk about is how I can help you
I thought it was important that I list some of what I’ve done in PR and marketing, but I’m really more interested in discussing how I can leverage this experience to help you and others.

If you know someone who might be interested in working with me, please take a minute to share this via email, Facebook , Twitter, etc. using the links below. I can also be reached via email at blog AT, on Twitter at @mikeholden (I’m also going to use the hashtag #hiremikeholden there to help spread the word about this blog post), or just call me at 703-606-8398.

Thanks in advance to all of you who help spread the word!

Supporting my local brewer

I made my first trip to DC Brau headquarters today, after reading a @dcbrau tweet that they had the FWR Imperial Pumpkin Porter on tap—I’m a sucker for any pumpkin beer and it’s usually tough to find them outside the fall season.

I’d had DC Brau’s The Public two or three times at some local bars, but had never visited their brewery. I sampled a couple of beers and got a growler of the FWR and a six pack of The Corruption to go, and the whole process was easy. There was a good crowd there too.

DC Brau

Kevin Weekes says Caps now “the main team” in DC area sports scene

Speaking on the NHL Network about the Anaheim Ducks hiring of former Caps coach Bruce Boudreau, Kevin Weekes praised Boudreau for putting Caps “back on the radar” and said, “they’re now the main team back in the DC area in terms of the sports scene.” True? Do the Caps come ahead of the Skins as DC’s “main team” right now?

Kickball in DC on NBC

NBC 4 in Washington DC put together a very nice piece on WAKA’s kickball leagues in DC . Check it out at that link and you can visit WAKA’s DC area kickball page if you’d like to find a league to play in — we’re in DC, where it all started in 1998, and also have leagues in over 35 states.

Thanks to NBC 4 and to all the WAKA players that made us look good in this video. It talks about WAKA as a way to meet new people and touches on the charity fundraising our players do. There’s even a mention in there for World Kickball Championship Weekend.

CSN has Caps & Wizards in HD tonight simultaneously for first time ever

Tonight will be the first time during the 2010-11 regular season that the Washington Capitals and Wizards play at the same time. And as CSN Washington notes on their blog, the regional sports network will broadcast both teams’ games simultaneously in HD.

As many Caps and Wizards fans know well, this was not possible in the past. Whenever the two teams play at the same time, one of them is shown on CSN and the other on CSN+, which was not available in HD until recently (see “CSN to produce all Wizards and Caps games in HD” – DC Sports Bog).

To find out where you CSN+HD channel is located, Comcast SportsNet has a page on their site where you can look up the location of any of the CSN Washington channels on your cable network.

As noted in that September post on the Sports Bog, while all the games are being produced in HD by CSN Washington, “This is no guarantee that your own provider will pick up the CSN+ HD feed…”  So if you’re not seeing the CSN+HD feed as an option, you’ll need to check with your provider.