Time will tell what Pottermore will be like, but J.K. Rowling shows how to make fans feel important with her video announcing the website. While promoting the new product, she spends a good deal of time saying thank you and crediting fans:
“I am still astonished and delighted by the response the stories met.”
“…Harry’s fans remain as enthusiastic and inventive as ever.”
“I’d like to take the opportunity to say thank you because no author could have asked for a more wonderful, diverse and loyal readership.”
And, with Pottermore, she says the fans will play a key role in the product itself:
“It’s the same story with a few crucial additions. The most important one is you. Just as the experience of reading requires that the imaginations of the author and reader work together to create the story, so Pottermore will be built in part by you the reader.”
If the product, which launches in October, is well-received, Pottermore may become a great example of how to further expand a franchise in a unique way to produce more revenue streams. With this announcement, it’s already delivered a nice example of good PR and how to treat customers.