David Bruton, Denver Broncos (Photo by Jeffrey Beall, via Wikipedia)
This is great! According to the Yahoo Sports Shutdown Corner blog, David Bruton of the Denver Broncos is spending the NFL lockout working as a substitute teacher in his home state of Ohio. It’s nice to hear an inspiring story like that. And nice job by whoever initially put the spotlight on this and got it some media attention. I’m happy to see Bruton is getting some recognition for choosing to do this with his time.
I especially liked this line: “Bruton, who was selected by the Broncos in the fourth round of the 2009 draft, has also kept his athleticism at peak level by playing kickball at recess with the aforementioned second-graders.”
I enjoyed seeing kickball featured prominently in a commercial during the NCAA Men’s Basketball Tournament this weekend. And the ad was for a good cause too — as the NCAA Fund the Future website explains it, “The NCAA and DonorsChoose.org are working together to put academic and athletic supplies back into the hands of teachers and students.”
I’m really looking forward to getting into the office tomorrow. It’s Cyber Monday and though ABCTE is not a typical online retailer, we do offer a big Cyber Monday discount. Anyone who enrolls by midnight on Monday using the special discount code (it’s posted on the front page of abcte.org) receives $150 off ABCTE’s teaching certification program, which normally costs $975.
We started the promotion last year, coming up with the idea very last minute, and we saw some nice Cyber Monday results. I’m hopeful we’ll beat those results this year, as we got the word out earlier, hit our mailing list once already with the news, issued a press release and have been using Facebook and Twitter to get the word out as well. The promotion also kicked off on Black Friday this year, giving people four days to take advantage of it.
We’ve been seeing some great ABCTE-related blog activity following yesterday’s article in the New York Times. Some big players in the education blog world have referenced the story:
Joanne Jacobs – “Fast track to teaching”
Heritage Foundation – “Getting Talent Into The Classroom”
Flypaper – “Alt. Routes to Teaching…”
Eduwonk – “Two On Teachers”
Ed is Watching – “ABCTE Serves Important Niche for Adults Switching to Teaching Career”
I’m a big believer in the idea that getting press is a great way to get more press. Once you have received press, an important next step is to let everyone know you got the press and to see if you can spin it into additional exposure. For example, maybe getting a mention in a newspaper can be used to land a radio interview. The story can also live on in the form of blog posts or, more recently, through tweets and Facebook mentions. Thanks to these edubloggers, even more people are finding out about the New York Times piece and ABCTE.
ABCTE is the organization I do the PR for and we received some nice press in today’s New York Times. The article, “A Fast-Track Alternative to a Teaching Job,” talks about people going into teaching as a second career through alternative certification programs. Two ABCTE teachers are in the article: a special education teacher in Boise, ID and a physics teacher in St. Louis, MO. This is great exposure for the program.