On October 28, I’ll be speaking at an event hosted by the National Capital Chapter of the Public Relations Society of America (PRSA). The panel is “What’s All the Twitter About?: Adding Social Media to Your PR Strategy” and I’ll be speaking about how we’ve added social media into the overall PR strategy at ABCTE. I’ve been asked to to discuss how we’ve done this, how we determined which social media tools to use, and to give some tips for success and analysis. It’s at the U.S. Navy Memorial & Heritage Center in downtown D.C. and all the details are available from the PRSA-NCC.