Tag Archives: pr
#hiremikeholden on washingtonpost.com
The #hiremikeholden hashtag made it onto washingtonpost.com, thanks to my fantastic wife! The Post wished good luck on Twitter too, after I tweeted the image below. Thanks to them and everyone else who has been spreading the word about my … Continue reading
Filed under Media/Journalism, PR/Marketing, Washington DC Area
Brand Loyalty: WAKA Kickball Tattoo
How’s this for brand loyalty? One of our employees and players got a WAKA Kickball tattoo! Related articles Tank Carder’s Rose Bowl MVP, Kickball Trophies Are Equally Important (sbnation.com) Yes, the Kickball World Championship will be held in Las Vegas … Continue reading
Filed under PR/Marketing, Sports
QR code on a banana
I love QR codes and enjoy seeing the creative ways people are starting to use them, like on Chaquita bananas to promote a recipe contest.
Filed under PR/Marketing
Advertising on a helicopter
We tried something new last week in promoting winter WAKA Kickball and Dodgeball leagues, displaying ads on a helicopter over rush hour traffic with Bootcamp Lights. Check out the video below.
Filed under PR/Marketing
Nats should leverage demand for a Teddy win to get something they need
It’s been almost exactly a year since I suggested the Washington Nationals should let Teddy win their Presidents Race on June 4, 2010, as a consolation prize to all the fans who’d bought tickets to that game thinking it might … Continue reading
Filed under PR/Marketing, Sports, Washington DC Area
On the Web, Athletes are Leaving Money on the Table
More athletes need web pages. This doesn’t sound like something that should have to be said in 2009, but Google your favorite athlete and see what comes up. Chances are the first few results are for stats/bio pages on the … Continue reading
Filed under PR/Marketing, Sports
Starbucks Helping to Grow Instant Coffee Sales for Others?
As I emerged from the D.C. Metro today, someone handed me the package pictured on the right. It contains several NESCAFÉ samples in multiple flavors. Clearly, NESCAFÉ is looking to protect their share of the instant coffee market as Starbucks … Continue reading
Filed under PR/Marketing
Positioning your CEO as an expert
Someone in the PR field told me this week that we’re doing a good job of positioning our CEO, Dave Saba, as an education expert. This was nice to hear and it got me thinking about the things Dave and … Continue reading
Filed under PR/Marketing
Nats ad could have been even better with direction to social media & web
The Nats had a nice full page ad in today’s Washington Post. It thanks the fans, runs down all the highlights of the 2009 season and ends by saying “We’ll see you in 2010!” I think this ad was a … Continue reading
Filed under PR/Marketing, Sports
New York Times: Part II
We’ve been seeing some great ABCTE-related blog activity following yesterday’s article in the New York Times. Some big players in the education blog world have referenced the story: Joanne Jacobs – “Fast track to teaching“ Heritage Foundation – “Getting Talent … Continue reading
Filed under PR/Marketing
ABCTE in New York Times
ABCTE is the organization I do the PR for and we received some nice press in today’s New York Times. The article, “A Fast-Track Alternative to a Teaching Job,” talks about people going into teaching as a second career through … Continue reading
Filed under PR/Marketing
A Simple Example of Great Customer Service
I was in a D.C. area Fuddruckers the other day and saw a nice example of the difference between average customer service and great customer service. I went to the counter in search of a highchair. The guy I asked … Continue reading
Filed under PR/Marketing
Speaking at PRSA Event October 28
On October 28, I’ll be speaking at an event hosted by the National Capital Chapter of the Public Relations Society of America (PRSA). The panel is “What’s All the Twitter About?: Adding Social Media to Your PR Strategy” and I’ll … Continue reading
Filed under PR/Marketing
How’s this for fan relations?
I really like what Major League Baseball and the Texas Rangers did here. A kid caught two foul balls during a game this week, within a few pitches of one another and they put the video online. It’s the type … Continue reading
Filed under PR/Marketing, Sports
Readers (and PR people) deserve better
If a news outlet is going to run a story that includes comments about an organization, shouldn’t the reporter contact the organization to get their side of the story and to–at the very least–make sure that what’s been said is … Continue reading
