Tag Archives: marketing
#hiremikeholden on washingtonpost.com
The #hiremikeholden hashtag made it onto washingtonpost.com, thanks to my fantastic wife! The Post wished good luck on Twitter too, after I tweeted the image below. Thanks to them and everyone else who has been spreading the word about my … Continue reading
Filed under Media/Journalism, PR/Marketing, Washington DC Area
#hiremikeholden: Taking my job search viral and starting a PR/marketing firm
As I take the next step forward in my career, I’m looking to do two things and I hope you’ll take a couple of minutes to check this out and share it with people. My goals with this blog post: … Continue reading
Filed under PR/Marketing
QR code on kickball box
Our WAKA Kickball box now has a QR code on it. Check it out at the link. Related articles USA Today Sports QR Code (mikeholden.wordpress.com) QR Code on a Krispy Kreme box (mikeholden.wordpress.com) QR code on a banana (mikeholden.wordpress.com)
Filed under PR/Marketing, Sports
QR Code on a Krispy Kreme box
This is a cool use of QR codes by Krispy Kreme on their doughnut boxes. Related articles QR Code on a banana (mikeholden.com)
Filed under PR/Marketing
Brand Loyalty: WAKA Kickball Tattoo
How’s this for brand loyalty? One of our employees and players got a WAKA Kickball tattoo! Related articles Tank Carder’s Rose Bowl MVP, Kickball Trophies Are Equally Important (sbnation.com) Yes, the Kickball World Championship will be held in Las Vegas … Continue reading
Filed under PR/Marketing, Sports
QR code on a banana
I love QR codes and enjoy seeing the creative ways people are starting to use them, like on Chaquita bananas to promote a recipe contest.
Filed under PR/Marketing
Advertising on a helicopter
We tried something new last week in promoting winter WAKA Kickball and Dodgeball leagues, displaying ads on a helicopter over rush hour traffic with Bootcamp Lights. Check out the video below.
Filed under PR/Marketing
Pottermore, J.K. Rowling and making fans feel important and appreciated
Time will tell what Pottermore will be like, but J.K. Rowling shows how to make fans feel important with her video announcing the website. While promoting the new product, she spends a good deal of time saying thank you and … Continue reading
Filed under PR/Marketing
Nats should leverage demand for a Teddy win to get something they need
It’s been almost exactly a year since I suggested the Washington Nationals should let Teddy win their Presidents Race on June 4, 2010, as a consolation prize to all the fans who’d bought tickets to that game thinking it might … Continue reading
Filed under PR/Marketing, Sports, Washington DC Area
Bringing Some Dignity Back to June 4
June 4′s got to be feeling a little slighted right now. That was the day that many in the media speculated would be the major league debut of highly-touted pitching prospect Stephen Strasburg, which caused a run on tickets for … Continue reading
Filed under PR/Marketing, Sports, Washington DC Area
On the Web, Athletes are Leaving Money on the Table
More athletes need web pages. This doesn’t sound like something that should have to be said in 2009, but Google your favorite athlete and see what comes up. Chances are the first few results are for stats/bio pages on the … Continue reading
Filed under PR/Marketing, Sports
Starbucks Helping to Grow Instant Coffee Sales for Others?
As I emerged from the D.C. Metro today, someone handed me the package pictured on the right. It contains several NESCAFÉ samples in multiple flavors. Clearly, NESCAFÉ is looking to protect their share of the instant coffee market as Starbucks … Continue reading
Filed under PR/Marketing
Talk to Chuck…using social media
While on the D.C. Metro one day this week, a Charles Schwab ad campaign inside the train caught my attention. In the bottom left hand corner of the ads (similar to the one featured here on the right), they have … Continue reading
Filed under PR/Marketing
Positioning your CEO as an expert
Someone in the PR field told me this week that we’re doing a good job of positioning our CEO, Dave Saba, as an education expert. This was nice to hear and it got me thinking about the things Dave and … Continue reading
Filed under PR/Marketing
Nats ad could have been even better with direction to social media & web
The Nats had a nice full page ad in today’s Washington Post. It thanks the fans, runs down all the highlights of the 2009 season and ends by saying “We’ll see you in 2010!” I think this ad was a … Continue reading
Filed under PR/Marketing, Sports
