Browsing All posts tagged under »advertising«

Airborne advertising 2.0

December 3, 2011

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The Baltimore Sun ran an article in the business section last week on Bootcamp Lights, the company that recently ran some WAKA kickball and dodgeball advertisements for us. They refer to it as “airborne advertising 2.0″. Check out part of our WAKA helicopter ad on YouTube through that last link.

Advertising on a helicopter

November 16, 2011

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We tried something new last week in promoting winter WAKA Kickball and Dodgeball leagues, displaying ads on a helicopter over rush hour traffic with Bootcamp Lights. Check out the video below.

There are no lockouts in kickball

August 10, 2011

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That’s part of our new WAKA Kickball fall marketing campaign. Like it? Head to this link below and give it a Retweet please. http://twitter.com/#!/WAKA_Kickball/status/101304390098485248 Related articles Summer kickball (mikeholden.wordpress.com) No longer just a kids’ game, kickball finds resurgence among N.J. adult players (nj.com) WAKA Kickball Listed on 2010 Inc. 5000 as one of the Fastest […]

Revenue Generators for Metro

November 4, 2010

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Whenever  I read that Metro is facing a budget shortfall and that the proposed solutions are a fare increase or a reduction in services, it frustrates me. There are at least two things it seems WMATA could look to as bigger revenue sources. The first is real estate. WMATA owns a lot of something great—land […]

Excellent Use of Google Ads

May 26, 2010

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I came across this last week on Twitter through Tim Ferriss. It’s a great example of using the power of the internet to make something happen. In this case, Alec Brownstein used $6 in Google ads to create a nice opportunity for himself.

Starbucks Helping to Grow Instant Coffee Sales for Others?

November 16, 2009

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As I emerged from the D.C. Metro today, someone handed me the package pictured on the right. It contains several NESCAFÉ samples in multiple flavors. Clearly, NESCAFÉ is looking to protect their share of the instant coffee market as Starbucks pushes Via, and I think they’re doing a good job of it with this street-team […]

Talk to Chuck…using social media

November 11, 2009

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While on the D.C. Metro one day this week, a Charles Schwab ad campaign inside the train caught my attention. In the bottom left hand corner of the ads (similar to the one featured here on the right), they have included a series of icons directing people to social media sites Facebook, Yelp and YouTube. […]

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