Mike Holden sports writing samples
With new slogan and simple apologies, NHL still doesn’t seem to get it |
January 13, 2013
NASCAR should fine Clint Bowyer the way the NBA did Kobe Bryant for his slur |
November 13, 2012
As NHL’s latest lockout lingers on, a basement hockey league goes overseas |
October 23, 2012
Who needs a pep talk (or at least a good reason to bash some subpar Yankees fans)? |
October 13, 2012
Is Alex Semin being held to a higher standard than other Caps players? |
April 30, 2012
Boycott Boston until after Game 7 |
April 23, 2012
Is that a Flyers jersey on the dugout |
April 9, 2012
Full audio of Laich interview provides context on playoff comments |
April 5, 2012
A ‘sign’ that an unfocused Caps team has gone completely off the rails |
March 7, 2012
Looking at the bigger picture and the dollars of the Caps continued ticket price increases |
February 17, 2012
That red Kool-aid must be good |
January 27, 2012
Nats should leverage demand for a Teddy win to get something they need |
June 2, 2011
Looking beyond a playoff win-loss record |
May 12, 2011
Orioles off to a great start on the field but not with their customer service |
April 7, 2011
Bringing some dignity back to June 4 |
June 3, 2012
Jayson Werth, Cliff Lee and the Nats free agent marketing dollars |
December 10, 2010
How often is an NHL 40 goal scorer left off the next season’s All-Star ballot? |
November 16, 2010
Keeping your Caps tickets out of the hands of the opposing team’s fans |
November 8, 2010
Colleges: If Bud Lights cans are a problem, check your bookstore |
August 30, 2009
Sports-related media appearances and press
WTOP: Caps fans urged to boycott Boston
WJLA-TV: Caps make or break moment
WJLA-TV: Washington Capitals fans stay optimistic after rough loss
USA Today: Bruins goalie Tim Thomas greeted by Obama masks
Fox Sports: Bruins Thomas finally faces Obama
Washington Times: Barack Obama heads greet Tim Thomas for Game 3
Further reading…
Mike Holden’s hockey blog BrooksLaichyear.com
Recent non-sports writing samples
First Segment of Intercounty Connector Close to Opening
Beale Street Grill Brings the Blues
December Weather Ruled Out 2010 ICC Opening
Examples of Mike Holden’s PR & Marketing Work
- As the media relations manager for Wolf Trap, helped to launch the performing arts organization’s internet radio station and successfully pitched a story to The Washington Post about the way Wolf Trap and other venues were using this and other technologies such as podcasts: “Arts Groups Put on Their Own Shows.”
- With D.C. area restaurant company Austin Grill, launched a promotion with the NHL’s Washington Capitals that gave fans free wings anytime the team scored six goals or more at home. It received press from Deadspin.com, was mentioned by Alex Ovechkin in a post-game interview, made it onto team owner Ted Leonsis’ blog and was featured in this Washington Post article: “Caps Fans Devour Wings.” A similar version of the wings promotion lives on today with Glory Days Grill.
- While with education non-profit ABCTE, brainstormed idea with CEO to promote a free trial of our program through a call to action on the main page of our website, which ended up driving in 75-100 sales leads per week for the company.
- In 2009, using this blog at mikeholden.com, helped bring attention to how some D.C. area sports fans were frustrated about a ComcastSportsnet channel not being carried by Verizon FiOS. Verizon eventually added the channel (check out the comments here).
- At the World Adult Kickball Association (WAKA), used a combination of paid ads along with online content and contests to grow the organization’s Facebook fans from 9,000 to over 17,000 in less than six months. Worked with the IT team to launch the Kickball Today blog, using it as landing page for emails and social media campaigns. Also oversaw development of a franchise section of WAKA website and a sports franchise microsite.
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