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Browsing All Posts filed under »PR/Marketing«
Customer service: “The sub is the bonus”
Jersey Mike’s, a sub shop I know from visiting my wife’s family in New Jersey, is opening a franchise not too far from where I live in Montgomery County, Maryland. I like this quote from their manager in a North Potomac Patch write-up on the new store: “We want to build friendly customer relationships that […]
Nats should leverage demand for a Teddy win to get something they need
June 2, 2011
It’s been almost exactly a year since I suggested the Washington Nationals should let Teddy win their Presidents Race on June 4, 2010, as a consolation prize to all the fans who’d bought tickets to that game thinking it might be Stephen Strasburg’s major league debut. But Teddy came up short in that race, leaving […]
Summer kickball
May 26, 2011
That’s our new WAKA Kickball flyer, promoting the upcoming summer kickball leagues. Check out a WAKA league near you and get signed up. Check us out on Facebook too. On April 1, we were at 9,696 fans. As of right now, we’re at 11,644. So that’s almost 2,000 new fans in less than two months […]
Orioles off to a great start on the field, but not with their customer service
April 7, 2011
I thought for a few days about whether to blog this or handle it over email and I feel the Baltimore Orioles basically earned this being posted publicly for the way they handled the situation when I tried to speak with them about it in person. If seeing this online makes them (or other brands) […]
Kickball ad during NCAA tournament
March 21, 2011
I enjoyed seeing kickball featured prominently in a commercial during the NCAA Men’s Basketball Tournament this weekend. And the ad was for a good cause too — as the NCAA Fund the Future website explains it, “The NCAA and DonorsChoose.org are working together to put academic and athletic supplies back into the hands of teachers […]
Jayson Werth, Cliff Lee and the Nats free agent marketing dollars
December 10, 2010
A few years ago, when I was playing more music than I am right now, I was sitting on the patio of an Austin, Texas hotel with some friends during South By Southwest. In the lot next door to this hotel, there was a large billboard. I started thinking that if I bought that billboard […]
Did LeBron’s PR Team Drop the Ball?
July 8, 2010
I’m tight on time, so this is a quick one… Yesterday, I discovered through an article on espn.com that LeBron James’ TV special “The Decision”—during which he’ll announce who he’ll play for next season—has a charity angle to it. Apparently, a big part of the decision to have a TV special was so that they […]
Bringing Some Dignity Back to June 4
June 3, 2010
June 4′s got to be feeling a little slighted right now. That was the day that many in the media speculated would be the major league debut of highly-touted pitching prospect Stephen Strasburg, which caused a run on tickets for the Friday night game against the Cincinnati Reds. Then the team made the official announcement […]
Excellent Use of Google Ads
May 26, 2010
I came across this last week on Twitter through Tim Ferriss. It’s a great example of using the power of the internet to make something happen. In this case, Alec Brownstein used $6 in Google ads to create a nice opportunity for himself.
On the Web, Athletes are Leaving Money on the Table
December 10, 2009
More athletes need web pages. This doesn’t sound like something that should have to be said in 2009, but Google your favorite athlete and see what comes up. Chances are the first few results are for stats/bio pages on the big sports sites—like ESPN.com or Yahoo! Sports—or for Wikipedia pages. Sometimes the top results are […]
Caps & Wizards fans, Verizon FiOS has “solution for the ‘over flow’ games”
December 5, 2009
Here’s some promising news on the Verizon FiOS/CSN+ situation… I’ve been exchanging messages with Verizon Director of Product Management Joseph Ambeault on Twitter over the past week and on Friday afternoon he said: “Caps & Wizards fans – you have been heard & we have a solution for the ‘over flow’ games – hustling implementation […]
Gearing up for Cyber Monday
November 29, 2009
I’m really looking forward to getting into the office tomorrow. It’s Cyber Monday and though ABCTE is not a typical online retailer, we do offer a big Cyber Monday discount. Anyone who enrolls by midnight on Monday using the special discount code (it’s posted on the front page of abcte.org) receives $150 off ABCTE’s teaching […]
FiOS Update: Including Why Some Get Two MASNs But Not Two CSNs
November 24, 2009
I exchanged some more emails with a member of Verizon’s PR staff, as I continue to try to get a better understanding of the issues previously mentioned here, with FiOS customers in some parts of the D.C. area unable to get Comcast SportsNet Plus (CSN+). What I learned in that email exchange might be helpful […]
An update on the Verizon FiOS & CSN+ situation
November 19, 2009
Here’s an update on my post from Wednesday, about how Verizon FiOS only carries CSN+ in some parts of the D.C. area, causing frustrations for some Caps fans. I corresponded with representatives from both Comcast SportsNet and Verizon about the issue and want to share their responses. But first, a quick thank you to the […]
Verizon Fios Frustrating Some Caps Fans in D.C. Area
November 18, 2009
This story hasn’t gotten much coverage from the mainstream media or the blogosphere yet, but hopefully it will soon. For whatever reason, Verizon Fios is not carrying CSN+ in Howard County, Anne Arundel County and other markets. This is leaving some fans of the Washington Capitals without access to quite a few game broadcasts that […]
MIKE HOLDEN
I'm a blogger and communications professional, writing here mostly about sports, PR, marketing, and the media. I also blog about hockey at BrooksLaichyear.com.
I'm a blogger and communications professional, writing here mostly about sports, PR, marketing, and the media. I also blog about hockey at BrooksLaichyear.com.
June 12, 2011
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